Integrating Intangible Cultural Heritage elements and learning strategy : a case study

Ruyembe, Charles (2013) Integrating Intangible Cultural Heritage elements and learning strategy : a case study. In Lira, Sergio, Amoeda, Rogerio, & Pinheiro, Cristina (Eds.) Sharing Cultures 2013 : Proceedings of the 3rd International Conference on Intangible Heritage, Green Lines Institute for Sustainable Development, Aveiro, Portugal, pp. 107-116.

View at publisher


Tanzania has a rich and diverse cultural history based on community cultural life. However, at present, young people have limited opportunity to exploit this richness of creative expressions and engage in creative jobs as their future career. Hence, the significant challenge remains: how to integrate Intangible cultural heritage elements and learning strategy as a means of promoting creative jobs for youth. This paper presents a case study on 'Strategies for youth employment in Tanzania: A creative industries approach'. The case study employed mixed methods incorporating questionnaires, interviews and focus groups and was held in Dar-Es-Salaam, Mwanza, Dodoma, Lindi and Morogoro from July to October, 2012. This paper discusses some of the issues and argues that there is no virtual utilization of the intangible cultural heritage knowledge and skills in 'putting education to work' (UNESCO, 2012) for the better prospects of youth. Although the discussion is specific to Tanzania, the case may also apply to other developing countries.

Impact and interest:

Search Google Scholar™

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 62653
Item Type: Conference Paper
Refereed: Yes
Additional Information: This paper has been selected for publishing in the International Journal of Heritage and Sustainable Development:
Additional URLs:
Keywords: Tanzania, Youth Employment, Intangible Cultural Heritage, Creative Industries
ISBN: 9789899801356
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Organisational Interpersonal and Intercultural Communication (200105)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > Journalism, Media & Communication
Copyright Owner: Copyright 2013 The Editors and the Authors
Copyright Statement: All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without prior written permission from the publisher.
Deposited On: 18 Sep 2013 23:12
Last Modified: 15 Jan 2014 14:54

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page