Marketing Mediation Ethically: The Case of Confidentiality

Field, Rachael M. & Wood, Neal J. (2005) Marketing Mediation Ethically: The Case of Confidentiality. QUT Law and Justice Journal, 5(2), pp. 143-159.

Abstract

This article considers the increasingly important issue of the accurate and ethical marketing of mediation by its practising professionals and service provider organizations. To do this the article focuses on the notion of confidentiality. First, the article considers ways in which mediation is marketed using the concept of confidentiality, and connections between promotional assertions of confidentiality and mediation theory. Secondly, the reality of confidentiality in mediation is explored, leading to a conclusion that confidentiality is insufficiently assured in the mediation environment to warrant its use in a marketing context (at least without significant explanation and qualification). Thirdly, two key reasons why ethical considerations may be compromised in terms of marketing mediation using confidentiality are considered. And finally, suggestions are made as to how these issues might be overcome in the future in order to protect the integrity of the mediation profession and assure its enhanced development and expansion.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

989 since deposited on 04 Oct 2007
56 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 6286
Item Type: Journal Article
Refereed: Yes
Additional URLs:
ISSN: 1445-6230
Divisions: Current > QUT Faculties and Divisions > Faculty of Law
Copyright Owner: Copyright 2005 QUT
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 04 Oct 2007 00:00
Last Modified: 29 Feb 2012 13:27

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page