Marketing Mediation Ethically: The Case of Confidentiality

Field, Rachael M. & Wood, Neal J. (2005) Marketing Mediation Ethically: The Case of Confidentiality. QUT Law and Justice Journal, 5(2), pp. 143-159.


This article considers the increasingly important issue of the accurate and ethical marketing of mediation by its practising professionals and service provider organizations. To do this the article focuses on the notion of confidentiality. First, the article considers ways in which mediation is marketed using the concept of confidentiality, and connections between promotional assertions of confidentiality and mediation theory. Secondly, the reality of confidentiality in mediation is explored, leading to a conclusion that confidentiality is insufficiently assured in the mediation environment to warrant its use in a marketing context (at least without significant explanation and qualification). Thirdly, two key reasons why ethical considerations may be compromised in terms of marketing mediation using confidentiality are considered. And finally, suggestions are made as to how these issues might be overcome in the future in order to protect the integrity of the mediation profession and assure its enhanced development and expansion.

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ID Code: 6286
Item Type: Journal Article
Refereed: Yes
Additional URLs:
ISSN: 1445-6230
Divisions: Current > QUT Faculties and Divisions > Faculty of Law
Copyright Owner: Copyright 2005 QUT
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 04 Oct 2007 00:00
Last Modified: 29 Feb 2012 13:27

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