Spokes-characters as memory and learning devices
Letheren, Kate (2012) Spokes-characters as memory and learning devices. In Solomon, M.R., Russell-Bennett, R., & Previte, J. (Eds.) Consumer Behaviour : Buying, Having, Being [3rd ed.]. Pearson Australia, Frenchs Forest, NSW.
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|Item Type:||Book Chapter|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2012 Pearson Australia|
|Deposited On:||30 Sep 2013 04:03|
|Last Modified:||28 Aug 2016 17:05|
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