Spokes-characters as memory and learning devices

Letheren, Kate (2012) Spokes-characters as memory and learning devices. In Solomon, M.R., Russell-Bennett, R., & Previte, J. (Eds.) Consumer Behaviour : Buying, Having, Being [3rd ed.]. Pearson Australia, Frenchs Forest, NSW.

[img] Published Version (PDF 847kB)
Administrators only | Request a copy from author

View at publisher

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 62977
Item Type: Book Chapter
ISBN: 9781442553583
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2012 Pearson Australia
Deposited On: 30 Sep 2013 04:03
Last Modified: 28 Aug 2016 17:05

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page