Student self-assessment of performance : a useful learning tool for students and instructors?

Letheren, Kate & Kuhn, Kerri-Ann (2013) Student self-assessment of performance : a useful learning tool for students and instructors? In European Marketing Academy Conference (EMAC 2013), 3-8 June 2013, Istanbul, Turkey.

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Assurance of Learning is a focus for many Business Schools to meet AACSB requirements. Prior research has examined student self-assessment as a measure of learning in this context, but we propose instead that this is a useful ‘learning tool’ for students and instructors that can help improve student performance and curricula. We examined self-assessment in a third year undergraduate e-marketing course and found a positive, though weak relationship between student self-assessment and instructor ratings on intended learning goals and criteria for a written assignment. Students who self-assessed tended to perform better in the assessment item and course than those who did not self-assess. But less competent students were more inaccurate in their self-assessment, suggesting a need to enhance understanding of marking criteria and performance standards within this group. Implications for educators are discussed.

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ID Code: 63072
Item Type: Conference Paper
Refereed: Yes
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2013 [please consult the author]
Deposited On: 03 Oct 2013 00:19
Last Modified: 27 Nov 2013 12:35

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