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The Use of Importance-Performance Analysis to Identify Determinant Short Break Destination Attributes in New Zealand

Pike, Steven D. (2002) The Use of Importance-Performance Analysis to Identify Determinant Short Break Destination Attributes in New Zealand. Pacific Tourism Review, 6(1), pp. 23-33.

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Abstract

The paper presents results from the first formal investigation of domestic short break holidays in New Zealand. Importance-performance analysis (IPA) was used to identify the perceived strengths and weaknesses of five leading destinations. The results identified eleven attributes deemed determinant in the travel context. The graphical nature of the IPA also proved readily communicable to regional tourism organisations. However, while the technique proved useful at an individual destination analysis level, IPA proved cumbersome as a competitive positioning analysis tool.

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ID Code: 6347
Item Type: Journal Article
Additional Information: Access to the author-version is currently restricted pending permission from the publisher. For more information, please refer to the journal’s website (see link) or contact the author. Author contact details: sd.pike@qut.edu.au
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Keywords: Importance, performance analysis, Destination image, Regional Tourism Organisations, Determinant attributes, Short breaks
ISSN: 1088-4157
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2002 Cognizant Communication
Deposited On: 06 Mar 2007
Last Modified: 05 Jan 2011 23:29

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