From production to purpose : using design led innovation to Build Strategic Potential in a Family-Owned SME

Krabye, Anja, Wrigley, Cara, Matthews, Judy H., & Bucolo, Sam (2013) From production to purpose : using design led innovation to Build Strategic Potential in a Family-Owned SME. In Cai, Jun, Lockwood, Thomas, Wang , Chensheng, Tong, Gabriel Y., & Liu, Jikun (Eds.) Proceedings 2013 IEEE Tsinghua International Design Management Symposium : Design-Driven Business Innovation, Institute of Electrical and Electronics Engineers, Inc., Shenzhen, China, pp. 37-46.


There is an evident need to develop the strategic capabilities of companies from within, to ensure competitive competence in a time where strategy is a necessity. This paper is based on the first 4 months of a longitudinal embedded case study of a family-owned Australian small to medium enterprise, in their journey towards design integration. The first author was embedded as a ‘Design Innovation Catalyst’ to collaborate on overcoming early barriers of strategic development, using design led innovation. Action research methodology, semi-structured interviews with seven out of eight employees and a reflective journal revealed the absence of a shared vision, conflicting drivers and a focus on operational efficiency rather than strategy. Through the Catalyst’s facilitation, a company vision, general awareness, practice and knowledge in strategic development have emerged as the first steps to generating strategic design competence within the firm.

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ID Code: 63487
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: design led innovation, strategy, action research, family business management, SME
ISBN: 978-1-4799-1542-2
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Management
Copyright Owner: All rights reserved. Copyright ©2013 by IEEE.
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Deposited On: 20 Oct 2013 22:54
Last Modified: 09 Mar 2014 03:20

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