The challenges of adopting design-led innovative strategies in not for profits : the role of consumers, culture and employees

Nusem, Erez, Wrigley, Cara, Matthews, Judy H., & Bucolo, Sam (2013) The challenges of adopting design-led innovative strategies in not for profits : the role of consumers, culture and employees. In Proceedings 2013 IEEE Tsinghua International Design Management Symposium : Design-Driven Business Innovation, Institute of Electrical and Electronics Engineers, Inc., Shenzhen, China, pp. 284-293.


Major changes to regulations, funding and consumer demand in the Australian aged care industry are driving not for profits in this sector to reshape and rethink the services they offer and the ways in which they deliver their services to consumers. Many not for profit organisations facing these new challenges are also facing organisational cultural barriers in the development and implementation of innovative strategies. This paper presents a case study where one organisation, using design led innovation, explored consumer insights and employee values to find new ways to facilitate change.

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ID Code: 63489
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Design-led Innovation, not for profit, design as strategy, aged care
ISBN: 978-1-4799-1542-2
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Management
Copyright Owner: All rights reserved. Copyright ©2013 by IEEE.
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Deposited On: 20 Oct 2013 23:09
Last Modified: 07 Oct 2014 12:47

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