QUT ePrints

Maori-based tourism in Rotorua : perceptions of place by domestic visitors

Ryan, Chris A. & Pike, Steven D. (2003) Maori-based tourism in Rotorua : perceptions of place by domestic visitors. Journal of Sustainable Tourism, 11(4), pp. 307-321.

View at publisher

Abstract

This paper reports findings from a survey of 763 Auckland residents. The research examined attitudes toward Rotorua as a short break destination with specific reference to the role that Maori culture plays in the formation of perceptions of Rotorua. The Te Arawa Maori people have been closely associated with tourism for over 140 years and this is recognized by the domestic market. However, the Maori component of Rotorua is found not to be an attraction. Rather tourists are drawn to other facets of the product. While this is evidence for the fact that Rotorua is a multi-use product in tourism, given the role that travel is supposed to play in bridging gaps between cultures, tourism seems to be failing in this respect. It is suggested that an emphasis upon ‘traditional authenticities’ aimed at certain overseas segments misses the contemporary vibrant nature of Maori music and dance performance that might in fact have a wider appeal, including the domestic tourism market.

Impact and interest:

6 citations in Scopus
Search Google Scholar™

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

1,350 since deposited on 05 Mar 2007
433 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 6350
Item Type: Journal Article
Additional URLs:
Keywords: Indigenous tourism, New Zealand, Maori tourism
DOI: 10.1080/09669580308667209
ISSN: 0966-9582
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2003 Multilingual Matters/ Channel view publications
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 05 Mar 2007
Last Modified: 29 Feb 2012 23:19

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page