The use of repertory grid analysis to elicit salient short break holiday attributes in New Zealand
Pike, Steven D. (2003) The use of repertory grid analysis to elicit salient short break holiday attributes in New Zealand. Journal of Travel Research, 41(3), pp. 315-319.
Repertory Grid Analysis was developed almost fifty years ago, but its application in destination image research has been rare. The technique was used to identify 17 attributes deemed salient to New Zealanders, when differentiating domestic short break holiday destinations. These were then compared to those attributes used in 84 previous destination studies, as well as with results from personal interviews with tourism practitioners. A number of differences between the Repertory Grid findings and practitioner opinion confirmed the value of seeking consumer input when developing attribute lists for use in structured surveys. While both the Repertory Grid findings and practitioner opinion showed a general consistency with the range of 100+ attributes used in the literature, key differences highlighted the importance of the New Zealand domestic travel context. The paper attempts to demonstrate the efficacy of Repertory Grid, an economical technique that has been underutilized by tourism market researchers.
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Journal Article|
|Keywords:||Destination image, Repertory Grid, Short breaks, Salient attributes|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2003 Sage Publications|
|Copyright Statement:||Reproduced in accordance with the copyright policy of the publisher.|
|Deposited On:||02 Mar 2007|
|Last Modified:||29 Feb 2012 23:19|
Repository Staff Only: item control page