Social Media in the Media: How Australian Media Perceive Social Media as Political Tools

Sauter, Theresa & Bruns, Axel (2013) Social Media in the Media: How Australian Media Perceive Social Media as Political Tools. ARC Centre of Excellence for Creative Industries and Innovation, Brisbane, Queensland, Australia.

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Abstract

Social media are becoming increasingly integrated into political practices around the world. Politicians, citizens and journalists employ new media tools to support and supplement their political goals. This report examines the way in which social media are portrayed as political tools in Australian mainstream media in order to establish what the relations are between social media and mainstream media in political news reporting. Through the close content-analysis of 93 articles sampled from the years 2008, 2010 and 2012, we provide a longitudinal insight into how the perception by Australian journalists and news media organisations of social media as political tools has changed over time. As the mainstream media remain crucial in framing the public understanding of new technologies and practices, this enhances our understanding of the positioning of social media tools for political communication.

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ID Code: 63512
Item Type: Report
Refereed: No
Keywords: social media, media, Australia, politics
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2013 CCI
Copyright Statement: This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Australia License.
Deposited On: 20 Oct 2013 22:24
Last Modified: 23 Oct 2013 04:39

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