A Tourism PhD Reflection

Abstract

In the process of my PhD viva (Pike, 2002a) it was suggested by the examiners that a PhD is not only about researching a specific topic, but also a process of learning and evaluation of the research process itself. As a previous General Manager of a regional tourism organisation (RTO), I was asked about my reactions to this statement, and what, in effect, had I learnt. Since my answer touched upon issues relating to the purpose of an RTO, my examiners suggested that my reflections might prove a useful appendix to the thesis, particularly to the issue of normative versus positive concepts of sustainable management. Thus, was this particular candidate hoisted by his own petard!