Innovative methods for assessing viability of diversification into new markets : a study based on an engineering consultancy

Ringrose, Benjamin R. (2013) Innovative methods for assessing viability of diversification into new markets : a study based on an engineering consultancy. Masters by Research thesis, Queensland University of Technology.


This study resulted in the development of a decision making tool for engineering consultancies looking to diversify into new markets. It reviewed existing decision tools used by contractor's entering new markets to develop a bespoke tool for engineering consultants to establish more rigor around the decision making process rather than rely purely on the intuition of company executives. The tool can be used for developing medium and long term company strategies or as a quick and efficient way to assess the viability of new market opportunities when they arise. A combination of Delphi and Analytical Hierarchy Process was selected as the basis of the decision theory.

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286 since deposited on 31 Oct 2013
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ID Code: 63653
Item Type: QUT Thesis (Masters by Research)
Supervisor: Kajewski, Stephen & Mian, Daniyal
Keywords: Go/no go decision tool, Strategic decision tool, New market entry, Internationalisation, Engineering consultants, Knowledge based firms, Competitive advantage, Market diversification, Delphi, Analytical Hierarchy Process
Divisions: Current > Schools > School of Civil Engineering & Built Environment
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Institution: Queensland University of Technology
Deposited On: 31 Oct 2013 01:27
Last Modified: 09 Sep 2015 02:46

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