The ABC of Political Audiences: Are Public and Commercial Viewers Distinctive?
Bean, Clive S. (2004) The ABC of Political Audiences: Are Public and Commercial Viewers Distinctive? In Bailey, C., Cabrera, D., & Buys, L. (Eds.) Social Change in the 21st Century Conference; Centre for Social Change Research, Queensland University of Technology, Brisbane.
One of the most profound influences on social and political change over the course of the last half century has been the development of the electronic mass media, especially television. The advent of television has changed the way that politics, and in particular election campaigns, are played out. Scholars have researched the political role of television in many respects and looked at the influence of television as a whole on politics. However, there has been little if any investigation of distinctions that might occur between public and commercial television audiences, despite the various political implications such distinctions may have. In Australia, where the national public broadcaster is distinguished from privately owned television channels by not running paid advertising and by having a greater emphasis on serious political journalism, and there is another publicly funded channel with a broader world and multicultural focus, the prospect that the audiences of these channels might differ from those of the commercial stations is particularly intriguing. This paper uses data from the 2001 Australian Election Study to explore differences between viewers who rely on different television channels for election news. The paper investigates not only whether the different audiences are distinctive in socio-demographic terms but also whether they vary in terms of political orientations and leanings.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > SOCIOLOGY (160800) > Social Change (160805)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLITICAL SCIENCE (160600)
|Divisions:||Current > Research Centres > Centre for Social Change Research
Past > QUT Faculties & Divisions > QUT Carseldine - Humanities & Human Services
|Copyright Owner:||Copyright 2004 Clive S. Bean|
|Deposited On:||21 Dec 2004 00:00|
|Last Modified:||09 Jun 2010 12:22|
Repository Staff Only: item control page