Improving usability of e-commerce websites via tag-based customisation : a study on online and mobile banking

Ravendran, Rajinesh (2013) Improving usability of e-commerce websites via tag-based customisation : a study on online and mobile banking. PhD thesis, Queensland University of Technology.


This thesis is an exploration of customisation in online and mobile banking. It investigates the application of user-tags to facilitate customised interactions in desktop and mobile devices, and its impact on usability. The thesis through a comparative study explains that customisation can positively affect usability especially for younger users, leading to higher levels of satisfaction.

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877 since deposited on 11 Nov 2013
39 in the past twelve months

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ID Code: 64179
Item Type: QUT Thesis (PhD)
Supervisor: Docherty, Michael & MacColl, Ian
Keywords: Tags, Customisation, Usability, Interaction, E-Commerce, Banking
Divisions: Current > Schools > School of Electrical Engineering & Computer Science
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Institution: Queensland University of Technology
Deposited On: 11 Nov 2013 04:07
Last Modified: 07 Sep 2015 22:33

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