Improving usability of e-commerce websites via tag-based customisation : a study on online and mobile banking

Ravendran, Rajinesh (2013) Improving usability of e-commerce websites via tag-based customisation : a study on online and mobile banking. PhD thesis, Queensland University of Technology.

Abstract

This thesis is an exploration of customisation in online and mobile banking. It investigates the application of user-tags to facilitate customised interactions in desktop and mobile devices, and its impact on usability. The thesis through a comparative study explains that customisation can positively affect usability especially for younger users, leading to higher levels of satisfaction.

Impact and interest:

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Full-text downloads:

865 since deposited on 11 Nov 2013
37 in the past twelve months

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ID Code: 64179
Item Type: QUT Thesis (PhD)
Supervisor: Docherty, Michael & MacColl, Ian
Keywords: Tags, Customisation, Usability, Interaction, E-Commerce, Banking
Divisions: Current > Schools > School of Electrical Engineering & Computer Science
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Institution: Queensland University of Technology
Deposited On: 11 Nov 2013 04:07
Last Modified: 07 Sep 2015 22:33

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