Communication models of institutional online communities : the role of the ABC cultural intermediary
Hutchinson, Jonathon (2013) Communication models of institutional online communities : the role of the ABC cultural intermediary. Platform, 5(1), pp. 75-85.
The co-creation of cultural artefacts has been democratised given the recent technological affordances of information and communication technologies. Web 2.0 technologies have enabled greater possibilities of citizen inclusion within the media conversations of their nations. For example, the Australian audience has more opportunities to collaboratively produce and tell their story to a broader audience via the public service media (PSM) facilitated platforms of the Australian Broadcasting Corporation (ABC). However, providing open collaborative production for the audience gives rise to the problem, how might the PSM manage the interests of all the stakeholders and align those interests with its legislated Charter? This paper considers this problem through the ABC’s user-created content participatory platform, ABC Pool and highlights the cultural intermediary as the role responsible for managing these tensions. This paper also suggests cultural intermediation is a useful framework for other media organisations engaging in co-creative activities with their audiences.
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|Item Type:||Journal Article|
|Keywords:||Cultural intermediation, ABC Pool, Australian Broadcasting Corporation (ABC), Community Manager, co-creation|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)|
|Divisions:||Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > School of Media, Entertainment & Creative Arts
|Copyright Owner:||Copyright 2013 Jonathon Hutchinson|
|Deposited On:||12 Nov 2013 04:30|
|Last Modified:||12 Nov 2013 23:39|
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