Communication models of institutional online communities : the role of the ABC cultural intermediary

Hutchinson, Jonathon (2013) Communication models of institutional online communities : the role of the ABC cultural intermediary. In Australian and New Zealand Communication Association (ANZCA) Global Networks – Global Divides Conference, 3-5 July 2013, Perth, WA.

View at publisher (open access)


The co-creation of cultural artefacts has been democratised given the recent technological affordances of information and communication technologies. Web 2.0 technologies have enabled greater possibilities of citizen inclusion within the media conversations of their nations. For example, the Australian audience has more opportunities to collaboratively produce and tell their story to a broader audience via the public service media (PSM) facilitated platforms of the Australian Broadcasting Corporation (ABC). However, providing open collaborative production for the audience gives rise to the problem, how might the PSM manage the interests of all the stakeholders and align those interests with its legislated Charter? This paper considers this problem through the ABC’s user-created content participatory platform, ABC Pool and highlights the cultural intermediary as the role responsible for managing these tensions. This paper also suggests cultural intermediation is a useful framework for other media organisations engaging in co-creative activities with their audiences.

Impact and interest:

Search Google Scholar™

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

44 since deposited on 12 Nov 2013
3 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 64232
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Cultural intermediation, ABC Pool, Australian Broadcasting Corporation (ABC), Community Manager, co-creation
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2013 Jonathon Hutchinson
Deposited On: 12 Nov 2013 22:15
Last Modified: 14 Nov 2013 13:04

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page