Privacy concerns and the purchasing of travel services online

Brown, Mark R., Muchira, Rose, & Gottlieb, Udo (2007) Privacy concerns and the purchasing of travel services online. Information Technology & Tourism, 9(1), pp. 15-25.

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Abstract

The travel industry has come to rely heavily on information and communication technologies to facilitate relations with consumers. Compiling consumer data profiles has become easier and it is generally thought that this has led to an increase in consumers' privacy concerns, which may have an adverse impact on their willingness to purchase online. Three specific aspects of privacy that have received attention from researchers are unauthorized secondary use of data, invasion of privacy, and errors. A study was undertaken to examine the effects of these factors on prior purchase of travel services via the Internet and future purchase probability. No evidence was found to indicate that such privacy concerns affect online purchase behavior within the travel industry. Managerial implications are discussed.

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ID Code: 64622
Item Type: Journal Article
Refereed: Yes
Keywords: INTERNET; ONLINE PURCHASE; PRIVACY; RELATIONSHIP MARKETING; TRAVEL
DOI: 10.3727/109830507779637620
ISSN: 1098-3058
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 19 Nov 2013 23:28
Last Modified: 21 Jan 2014 04:12

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