Privacy concerns and the purchasing of travel services online
Brown, Mark R., Muchira, Rose, & Gottlieb, Udo (2007) Privacy concerns and the purchasing of travel services online. Information Technology & Tourism, 9(1), pp. 15-25.
The travel industry has come to rely heavily on information and communication technologies to facilitate relations with consumers. Compiling consumer data profiles has become easier and it is generally thought that this has led to an increase in consumers' privacy concerns, which may have an adverse impact on their willingness to purchase online. Three specific aspects of privacy that have received attention from researchers are unauthorized secondary use of data, invasion of privacy, and errors. A study was undertaken to examine the effects of these factors on prior purchase of travel services via the Internet and future purchase probability. No evidence was found to indicate that such privacy concerns affect online purchase behavior within the travel industry. Managerial implications are discussed.
Impact and interest:
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|Item Type:||Journal Article|
|Keywords:||INTERNET; ONLINE PURCHASE; PRIVACY; RELATIONSHIP MARKETING; TRAVEL|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||19 Nov 2013 23:28|
|Last Modified:||21 Jan 2014 04:12|
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