Reputation and Legitimacy : accreditation and rankings to assess organizations

Bartlett, Jennifer L., Pallas, Josef, & Frostenson, Magnus (2013) Reputation and Legitimacy : accreditation and rankings to assess organizations. In Carroll, Craig E. (Ed.) The Handbook of Communication and Corporate Reputation. John Wiley & Sons Inc, Malden, MA , pp. 530-544.

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A key perspective on reputation is that of assessment. Much of the communication literature focuses on the influence organizations have on impression formation. This chapter however suggests that in order to understand reputation assessment, it is also important to understand the related concept of legitimacy. It addresses two approaches to understanding reputation namely accreditation and ranking. Accreditation alludes to concepts of legitimacy in which firms may acquire credibility by meeting formalized standards of certification. Ranking deals with categorizing and rating organizational reputations so that they may be assessed relative to one another. The chapter explores the various ways in which the mechanisms of accreditation and ranking operate and the role of social actors in developing and applying them. Ranking systems that provide the mechanism for comparing organizations and assessing their relative value are also explored.

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ID Code: 64655
Item Type: Book Chapter
Keywords: accreditation; legitimacy; organizations; ranking; reputation assessment
DOI: 10.1002/9781118335529.ch42
ISBN: 9781118335529
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 21 Nov 2013 03:25
Last Modified: 15 Jan 2014 15:04

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