The impact of consumer religiosity on consumer perceptions of risk

Baazeem, Thamer, Neale, Larry, & Mortimer, Gary (2013) The impact of consumer religiosity on consumer perceptions of risk. In Society for Marketing Advances Conference , 29 October - 2 November 2013, South Carolina. (Unpublished)

Abstract

This brief provides the conceptual background of current research aiming to improve the understanding of the relationship between consumer religiosity and social and psychological risks associated with adopting new products and technologies. This project includes two main studies framed by Hunt-Vitell’s General Theory of Marketing Ethics and Theory of Moral Potency. Using scenario based experimental 2x2 design, two research questions will be answered upon the completion of the project: what is the nature of the relationship between consumer religiosity and perceptions of psychological and social risk? What is the role of moral potency in the relationship between consumer religiosity perception of psychological and social risk?

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ID Code: 64683
Item Type: Conference Paper
Refereed: No
Keywords: Consumer Behaviour, Religiousity, Perception, Risk
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2013 The Author(s)
Deposited On: 22 Nov 2013 00:17
Last Modified: 22 Nov 2013 02:32

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