Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event

Masser, Barbara M., White, Katherine M., & Terry, Deborah J. (2013) Beliefs underlying the intention to donate again among first-time blood donors who experience a mild adverse event. Transfusion and Apheresis Science, 49(2), pp. 278-284.

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Using the belief basis of the theory of planned behavior (TPB), the current study explored the rate of mild reactions reported by donors in relation to their first donation and the intention and beliefs of those donors with regard to returning to donate again. A high proportion of first-time donors indicated that they had experienced a reaction to blood donation. Further, donors who reacted were less likely to intend to return to donate. Regression analyses suggested that targeting different beliefs for those donors who had and had not reacted would yield most benefit in bolstering donors’ intentions to remain donating. The findings provide insight into those messages that could be communicated via the mass media or in targeted communications to retain first-time donors who have experienced a mild vasovagal reaction.

Impact and interest:

6 citations in Scopus
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5 citations in Web of Science®

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47 since deposited on 28 Nov 2013
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ID Code: 64866
Item Type: Journal Article
Refereed: Yes
Keywords: Adverse event, Vasovagal reaction, theory of planned behavior, First-time donors
DOI: 10.1016/j.transci.2013.06.008
ISSN: 1473-0502
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2013 Elsevier
Copyright Statement: This is the author’s version of a work that was accepted for publication in Transfusion and Apheresis Science. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Transfusion and Apheresis Science, [VOL 49, ISSUE 2, (2013)] DOI: 10.1016/j.transci.2013.06.008
Deposited On: 28 Nov 2013 22:26
Last Modified: 04 Nov 2014 02:04

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