Software as a service (SaaS) for small and medium enterprises (SMEs) : the role of intermediaries

Venkatachalam, Nagarajan, Fielt, Erwin, Rosemann, Michael, & Mathews, Shane (2013) Software as a service (SaaS) for small and medium enterprises (SMEs) : the role of intermediaries. In Proceedings of the 24th Australasian Conference on Information Systems (ACIS 2013), Melbourne, Australia.

Abstract

Software as a Service (SaaS) is anticipated to provide significant benefits to small and medium enterprises (SMEs) due to ease of access to high-end applications, 7*24 availability, utility pricing, etc. However, underlying SaaS is the assumption that SMEs will directly interact with the SaaS vendor and use a self-service model. In practice, we see the rise of SaaS intermediaries who support SMEs with using SaaS. This paper reports on an empirical study of the role of intermediaries in terms of how they support SMEs in sourcing and leveraging SaaS for their business. The knowledge contributions of this paper are: (1) the identification and description of the role of SaaS intermediaries and (2) the specification of different roles of SaaS intermediaries, in particular a more basic role with technology orientation and operational alignment perspective and (3) a more added value role with customer orientation and strategic alignment perspective.

Impact and interest:

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ID Code: 65201
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Software as a Service, SaaS, SME, SaaS Intermediary, SaaS Vendor, Business Model
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2013 Venkatachalam, Fielt, Rosemann and Mathews
Copyright Statement: The authors assign to ACIS and educational and nonprofit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. The authors also grant a nonexclusive licence to ACIS to publish this document in full in the Conference Papers and Proceedings. Those documents may be published on the World Wide Web, CD-ROM, in printed form, and on mirror sites on the World Wide Web. Any other usage is prohibited without the express permission of the authors.
Deposited On: 09 Dec 2013 00:31
Last Modified: 11 Dec 2013 06:57

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