Enhancing enterprise social network use : a control theory study

Alarifi, Abdulrahman & Sedera, Darshana (2013) Enhancing enterprise social network use : a control theory study. In 24th Australasian Conference on Information Systems : Information Systems: Transforming the Future, RMIT University, Melbourne, Australia.


Organizations employ Enterprise Social Networks (ESNs) (e.g., Yammer) expecting better intra-organizational communication, effective knowledge sharing and, in general, greater collaboration. Despite their similarities with Public Social Networks (PSNs) (e.g., Twitter), ESNs are struggling to gain credence with employees. This paper is part of a larger research project that investigates mechanisms to enhance employees’ engagement in the ESNs. Through the lens of Control Theory, this paper reports preliminary findings of a pilot case study aimed to propose formal and informal mechanisms that impact employees’ intrinsic and extrinsic motivations to encourage their use of ESNs. The study results highlight (i) the need to better understand employees’ extrinsic and intrinsic motivations to use Social Networks, and (ii) that unlike a PSN which acts as a hedonic system, an ESN acts as a utilitarian system, highlighting the importance of supporting intrinsic motivations in its implementation.

Impact and interest:

7 citations in Scopus
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ID Code: 65407
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Enterprise social network, Promoting mechanisms, Control theory, Extrinsic motivations, Intrinsic motivations
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems Organisation (080610)
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2013 Abdulrahman H. E. Alarifi and Darshana Sedera
Copyright Statement: The authors assign to ACIS and educational and non-profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. The authors also grant a non-exclusive licence to ACIS to publish this document in full in the Conference Papers and Proceedings. Those documents may be published on the World Wide Web, CD-ROM, in printed form, and on mirror sites on the World Wide Web. Any other usage is prohibited without the express permission of the authors.
Deposited On: 17 Dec 2013 00:00
Last Modified: 18 Dec 2013 05:05

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