Monitoring food and non-alcoholic beverage promotions to children

Kelly, B., King, L., Baur, L., Rayner, M., Lobstein, T., Monteiro, C., Macmullan, J., Mohan, S., Barquera, S., Friel, S., Hawkes, C., Kumanyika, S., L’Abbé, M., Lee, Amanda, Ma, J., Neal, B., Sacks, G., Sanders, D., Snowdon, W., Swinburn, B., Vandevijvere, S., & Walker, C. (2013) Monitoring food and non-alcoholic beverage promotions to children. Obesity Reviews, 14(Supp 1), pp. 59-69.

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Food and non-alcoholic beverage marketing is recognized as an important factor influencing food choices related to non-communicable diseases. The monitoring of populations' exposure to food and non-alcoholic beverage promotions, and the content of these promotions, is necessary to generate evidence to understand the extent of the problem, and to determine appropriate and effective policy responses. A review of studies measuring the nature and extent of exposure to food promotions was conducted to identify approaches to monitoring food promotions via dominant media platforms. A step-wise approach, comprising ‘minimal’, ‘expanded’ and ‘optimal’ monitoring activities, was designed. This approach can be used to assess the frequency and level of exposure of population groups (especially children) to food promotions, the persuasive power of techniques used in promotional communications (power of promotions) and the nutritional composition of promoted food products. Detailed procedures for data sampling, data collection and data analysis for a range of media types are presented, as well as quantifiable measurement indicators for assessing exposure to and power of food and non-alcoholic beverage promotions. The proposed framework supports the development of a consistent system for monitoring food and non-alcoholic beverage promotions for comparison between countries and over time.

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21 citations in Web of Science®

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ID Code: 65495
Item Type: Journal Article
Refereed: Yes
Keywords: INFORMAS, Monitoring and Surveillance, Obesity, Advertising, Promotion, Food Policy, Food Environments
DOI: 10.1111/obr.12076
ISSN: 1467-7881
Subjects: Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000)
Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > NUTRITION AND DIETETICS (111100)
Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Exercise & Nutrition Sciences
Copyright Owner: Copyright 2013 The Authors
Copyright Statement: This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.
Deposited On: 20 Dec 2013 04:03
Last Modified: 06 Jan 2014 00:49

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