The apps industry

Goldsmith, Ben (2014) The apps industry. In Cunningham, Stuart D. & Turnbull, Sue (Eds.) The Media and Communications in Australia [4th edition]. Allen & Unwin, Sydney, Australia.

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Abstract

Australian apps developers typify global industry segmentation, varying in function, focus, employment situation and background. They range from freelancers contracted to build apps on demand and venture capital-backed or bootstrapped startups, to specialist app studios and full service digital agencies for whom apps are one among many services that may include web development, marketing, advertising, business strategy, branding and games development.

Impact and interest:

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ID Code: 65631
Item Type: Book Chapter
Keywords: apps, mobile phones, software development, Australia
ISBN: 9781743436745
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Screen and Media Culture (200212)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2014 Allen & Unwin
Deposited On: 02 Jan 2014 23:48
Last Modified: 15 Apr 2016 20:00

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