Embedded digital creative workers and creative services in banking

Goldsmith, Ben (2014) Embedded digital creative workers and creative services in banking. In Hearn, Gregory N., Bridgstock, Ruth S., Goldsmith, Ben, & Rodgers, Jess (Eds.) Creative Work Beyond the Creative Industries : Innovation, Employment and Education. Edward Elgar Publishing, London.

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This chapter explores the roles and functions of both digital creative workers and creative services firms in an industry beyond the core creative industries: banking. The chapter focuses on the design and development of apps and mobile websites for smartphones and tablet computers, with examples drawn principally from the Australian banking sector. While it might be assumed that utility and practicality are more critical and more highly valued in apps development for financial services institutions than innovation and aesthetic design, this chapter illustrates the growing importance placed on creative work in this sector.

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ID Code: 65636
Item Type: Book Chapter
Keywords: Apps, Creative Occupations, Banking, software development
ISBN: 9781782545699
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2014 Edward Elgar Publishing
Deposited On: 02 Jan 2014 22:57
Last Modified: 24 Apr 2016 20:03

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