The beach, young Australians and the challenge to egalitarianism in the 1960s
Moore, Keith (2006) The beach, young Australians and the challenge to egalitarianism in the 1960s. In Hall, Carly & Hopkinson, Chanel (Eds.) Social Change in the 21st Century 2006, 27th October 2006, Queensland University of Technology, Brisbane.
During the 1960s, Australians embraced an urbanised, middle-class reality with leisure an integral component of social status. Advertisers, mindful of the demographic over-representation of the baby-boomer generation, sought to identify with potential customers by embracing sun-tanned, healthy, youthful, well-to-do beach goers as a new target demographic. As young Australians internalised advertisers’ messages, social stratification based on surfing ability, good looks, wealth and ethnicity became commonplace on Australia’s beaches. Representations of the ideal surfer and physically attractive female beach-goers alienated the not-so wealthy, the not-so–good-looking and the less well-informed, but their inability to belong strengthened the image’s exclusive appeal. The baby-boomers as teenagers dominated the sixties through their numbers and assertiveness. Consequently, their attitudes and values, notwithstanding their superficiality and social destructiveness in some cases, were usually analysed in admiring terms by the press and the older generation more generally.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Conference Paper|
|Keywords:||1960s, Baby Boomers, Beach, Stratification, Australia|
|Subjects:||Australian and New Zealand Standard Research Classification > HISTORY AND ARCHAEOLOGY (210000) > HISTORICAL STUDIES (210300) > Australian History (excl. Aboriginal and Torres Strait Islander History) (210303)|
|Divisions:||Past > QUT Faculties & Divisions > QUT Carseldine - Humanities & Human Services|
|Copyright Owner:||Copyright 2006 Keith Moore|
|Deposited On:||19 Mar 2007|
|Last Modified:||29 Feb 2012 13:24|
Repository Staff Only: item control page