Perceptions of organ donors and willingness to donate organs upon death : a test of the prototype/willingness model

Hyde, Melissa K. & White, Katherine M. (2014) Perceptions of organ donors and willingness to donate organs upon death : a test of the prototype/willingness model. Death Studies, 38(7), pp. 459-464.

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Understanding people's organ donation decisions may narrow the gap between organ supply and demand. In two studies, participants who had not recorded their posthumous organ donation decision (Study 1, N = 210; Study 2, N = 307) completed items assessing prototype/willingness model (PWM; attitude, subjective norm, donor prototype favorability and similarity, willingness) constructs. Attitude, subjective norm, and prototype similarity predicted willingness to donate. Prototype favorability and a Prototype Favorability × Similarity interaction predicted willingness (Study 2). These findings provide support for the PWM in altruistic health contexts, highlighting the importance of people's perceptions about organ donors in their donation decisions.

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ID Code: 66020
Item Type: Journal Article
Refereed: Yes
Keywords: organ donation, Prototype/Willingness Model, organ donor prototypes
DOI: 10.1080/07481187.2013.783350
ISSN: 1091-7683
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2014 Taylor & Francis Group, LLC
Copyright Statement: This is an Author's Accepted Manuscript of an article published in Death Studies [in press] [copyright Taylor & Francis], available online at:
Deposited On: 13 Jan 2014 00:46
Last Modified: 04 Feb 2015 18:25

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