Perceptions of organ donors and willingness to donate organs upon death : a test of the prototype/willingness model
Understanding people's organ donation decisions may narrow the gap between organ supply and demand. In two studies, participants who had not recorded their posthumous organ donation decision (Study 1, N = 210; Study 2, N = 307) completed items assessing prototype/willingness model (PWM; attitude, subjective norm, donor prototype favorability and similarity, willingness) constructs. Attitude, subjective norm, and prototype similarity predicted willingness to donate. Prototype favorability and a Prototype Favorability × Similarity interaction predicted willingness (Study 2). These findings provide support for the PWM in altruistic health contexts, highlighting the importance of people's perceptions about organ donors in their donation decisions.
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|Item Type:||Journal Article|
|Keywords:||organ donation, Prototype/Willingness Model, organ donor prototypes|
|Subjects:||Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)|
|Divisions:||Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
|Copyright Owner:||Copyright 2014 Taylor & Francis Group, LLC|
|Copyright Statement:||This is an Author's Accepted Manuscript of an article published in Death Studies [in press] [copyright Taylor & Francis], available online at: http://www.tandfonline.com/10.1080/07481187.2013.783350|
|Deposited On:||13 Jan 2014 00:46|
|Last Modified:||04 Feb 2015 18:25|
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