Premium rate culture: The new business of mobile interactivity
Goggin, Gerard & Spurgeon, Christina (2007) Premium rate culture: The new business of mobile interactivity. New Media and Society, 9(5), pp. 753-770.
This paper considers a neglected but crucial aspect of the new business of mobile interactivity: the premium rate data services industry. We provide an international anatomy of this industry model, and the ways in which it has been used to capitalize upon the surprising success of short message service (SMS) to provide a basis for the development of consumer markets for mobile data services. We situate this analysis within a wider consideration of the role of premium rate culture in the social shaping of interactivity in convergent media. Specifically, we look at how premium rate services are being constructed in relation to telecommunications, television, and the Internet. We conclude that although premium rate culture has rejuvenated innovation in broadcast television it may potentially constrain the interactive potential of the mobile Internet.
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|Item Type:||Journal Article|
|Additional Information:||Author contact details: firstname.lastname@example.org|
|Keywords:||premium rate telecommunications, mobile phones, premium mobile services, mobile messaging, SMS, interactivity, mobile Internet|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)|
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Screen and Media Culture (200212)
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
|Copyright Owner:||Copyright 2007 SAGE Publications|
|Copyright Statement:||The final, definitive version of this article has been published in the Journal, New Media & Society 9(5):pp. 753-770. © <SAGE Publications Ltd|
|Deposited On:||15 Mar 2007|
|Last Modified:||29 Feb 2012 23:41|
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