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Premium rate culture: The new business of mobile interactivity

Goggin, Gerard & Spurgeon, Christina (2007) Premium rate culture: The new business of mobile interactivity. New Media and Society, 9(5), pp. 753-770.

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Abstract

This paper considers a neglected but crucial aspect of the new business of mobile interactivity: the premium rate data services industry. We provide an international anatomy of this industry model, and the ways in which it has been used to capitalize upon the surprising success of short message service (SMS) to provide a basis for the development of consumer markets for mobile data services. We situate this analysis within a wider consideration of the role of premium rate culture in the social shaping of interactivity in convergent media. Specifically, we look at how premium rate services are being constructed in relation to telecommunications, television, and the Internet. We conclude that although premium rate culture has rejuvenated innovation in broadcast television it may potentially constrain the interactive potential of the mobile Internet.

Impact and interest:

12 citations in Scopus
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9 citations in Web of Science®

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562 since deposited on 15 Mar 2007
114 in the past twelve months

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ID Code: 6612
Item Type: Journal Article
Additional Information: Author contact details: c.spurgeon@qut.edu.au
Keywords: premium rate telecommunications, mobile phones, premium mobile services, mobile messaging, SMS, interactivity, mobile Internet
DOI: 10.1177/1461444807080340
ISSN: 1461-4448
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Screen and Media Culture (200212)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2007 SAGE Publications
Copyright Statement: The final, definitive version of this article has been published in the Journal, New Media & Society 9(5):pp. 753-770. © <SAGE Publications Ltd
Deposited On: 15 Mar 2007
Last Modified: 29 Feb 2012 23:41

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