Grand tours in the glare of the sun : harnessing digital media to develop cultural tourism in Queensland, Australia

Hamilton, Jillian & Carson, Susan (2013) Grand tours in the glare of the sun : harnessing digital media to develop cultural tourism in Queensland, Australia. In Whitbread, Claire & Chen, Hui-Mei (Eds.) Tourism and the Shifting Values of Cultural Heritage : Visiting Pasts, Developing Futures : Conference Proceedings, Ironbridge International Institute for Cultural Heritage, University of Birmingham, Taipei, Taiwan, pp. 1-12.

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It has been well established that highlighting the cultural attributes of a region through stories of place, local histories, and the creative arts boosts tourism income to a region. Cultural tourism also serves to promote the creative industries to visitors and residents alike and, by enhancing a region’s cultural identity, fosters new opportunities for the arts. It can therefore offer considerable potential benefit to the creative economy in Australia. However, in comparison with Europe, where cultural tourism can rely upon an established historical, artistic and literary cultural identity that stretches back to Grand Tours of the seventeenth century, in Queensland, Australia the relatively new enterprise of cultural tourism must compete with visitor expectations of sun, surf and the natural landscapes, which have become the mainstay of tourism advertising. Moreover, in Queensland, it is essential to connect vast distances, diverse communities and a variety of cultural experiences. We must also take account of the expectations of contemporary tourists, who anticipate a digitally mediated travel experience and increasingly seek to connect with local communities in authentic ways.

In this paper we consider the unique considerations that must be taken into account in the Queensland context and propose approaches to developing an integrated identity that embraces both the ‘great outdoors’ and the region’s cultural attributes. We make recommendations for providing the types of digitally mediated ‘local’ experiences that cultural tourists now expect, and illustrate the design principles we propose through early, tentative approaches to smart phones, locative media and augmented reality applications for cultural tourism in the region. We conclude by proposing additional ways to formulate a digital strategy in line with the recommendations we make.

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ID Code: 66221
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Cultural tourism, locative media, mobile technologies, online strategy
ISBN: 9780704428393
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Digital and Interaction Design (120304)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > OTHER STUDIES IN CREATIVE ARTS AND WRITING (190999) > Studies in the Creative Arts and Writing not elsewhere classified (199999)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: © Ironbridge International Institute for Cultural Heritage and the authors, 2013
Copyright Statement: All rights reserved. No part of this CD may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Deposited On: 15 Jan 2014 22:44
Last Modified: 16 Apr 2014 23:08

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