Online belongings : female fan experiences in online soccer forums

Hynes, Deirdre & Cook, Ann-Marie (2013) Online belongings : female fan experiences in online soccer forums. In Hutchins, Brett & Rowe, David (Eds.) Digital Media Sport Technology, Power and Culture in the Network Society. Routledge (Taylor & Francis Group), New York, pp. 97-110.

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Introduction: The Paradox at the Heart of Online Interaction

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ID Code: 66314
Item Type: Book Chapter
Additional Information:

Book is 274 pages.

"Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets.

Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies."


1. Introduction: Sport in the Network Society and Why it Matters Brett Hutchins & David Rowe Part One: Evolving Technologies, Platforms and Markets 2. Sport and the Rise of Mobile Media Gerard Goggin 3. Desktop Day Games: Workspace Media, Multitasking and the Digital Baseball Fan Ethan Tussey 4. "SporTV": The Legacies and Power of Television Ben Goldsmith 5. The Struggle for Platform Leadership in the European Sports Broadcasting Market Tom Evens & Katrien Lefever 6. The Challenge of Unauthorized Online Streaming to the English Premier League and Television Broadcasters Andrew Kirton & Matthew David Part Two: Users, Audiences and Identities 7. Online Belongings: Female Fan Experiences in Online Football Forums Deirdre Hynes & Anne-Marie Cook 8. Eye Candy and Sex Objects: Race and Sport on YouTube David J. Leonard 9. Facebook, Twitter, and Sports Fans: Identity Protection and Social Network Sites in US Sports Jimmy Sanderson 10. Fan Movements in the Network Society: Project, Resistance and Legitimizing Identities among Manchester United Supporters Pete Millward 11. ‘Born on Swan Street Next to the Yarra’: Online Opinion Leaders and Inventing Commitment Andy Ruddock Part Three: Content Ecologies, Social Software and Games 12. New Media Technologies in Lifestyle Sport Paul Gilchrist & Belinda Wheaton 13. Blogging the Beijing Olympics: The Neoliberal Logic of Chinese Web 2.0 Haiqing Yu 14. Sports Journalism and Social Media: A New Conversation? Raymond Boyle & Richard Haynes 15. Carnival Mirrors: Sport and Digital Games Steven Conway & Mark Finn 16. Privileged Men and Masculinities: Gender and Fantasy Sports Leagues Luke Howie & Perri Campbell"

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Keywords: Online Soccer Forums, Female Experience, Self-regulation, Women and Soccer
ISBN: 9780415517515
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Interactive Media (190205)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Copyright Owner: Copyright 2013 Taylor & Francis
Copyright Statement:

The right of the editors to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 777 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Deposited On: 19 Jan 2014 23:24
Last Modified: 24 Oct 2015 16:25

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