A Services Approach to Social Marketing Programs
Russell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle , Hӓrtel, Charmaine E.J., Smith, Geoff, & Hamilton, Robyn (2013) A Services Approach to Social Marketing Programs. In Kubacki, Krzystztof & Rundle-Thiele, Sharyn (Eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle Upon Tyne, United Kingdom, pp. 111-140.
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