Internet-enabled tourism entrepreneurs. International entrepreneurial values elicited through repertory test and laddering analysis

Glavas, Charmaine, Pike, Steven, & Mathews, Shane (2014) Internet-enabled tourism entrepreneurs. International entrepreneurial values elicited through repertory test and laddering analysis. International Journal of Tourism Research, 16(1), pp. 44-55.

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Although the tourism industry has been dramatically altered due to the Internet, there has been limited research published about international entrepreneurial values and Internet use in tourism firms. The findings of this study point to a relationship between the values of Internet-enabled international entrepreneurs in small-sized to medium-sized enterprises and the inclination of the firm to develop and initiate international activity. The findings of this study suggest that Internet-enabled tourism entrepreneurs share similar construct values. Two effective but underutilized qualitative methods were used in this study. The first method, repertory test, is an efficient technique for exploring constructs in decision making; the second method, laddering analysis, facilitates understanding of the perceived consequences and personal values guiding behaviour.

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ID Code: 66405
Item Type: Journal Article
Refereed: Yes
Keywords: international entrepreneurship, Internet, values, repertory test, laddering analysis
DOI: 10.1002/jtr.1896
ISSN: 1099-2340
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2012 John Wiley & Sons, Ltd.
Copyright Statement: The definitive version is available at
Deposited On: 20 Jan 2014 23:40
Last Modified: 03 Mar 2014 02:21

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