The competing-complementarity of social media

Palekar, Shailesh & Sedera, Darshana (2013) The competing-complementarity of social media. In Proceedings of the 2013 International Conference on Information Systems (ICIS 2013), AIS Electronic Library (AISeL), Milan, Italy.

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This study presents the unique benevolent and malevolent nature of social media, intertwined to its capabilities, which influences its role as a benefactor and a competitor. We conceptualize this phenomenon as the competing-complementarity of social media. We explain competing-complementarity using Teece’s (1986) concept of complementary assets and Porter’s (2001) work on competitive forces shaping strategy and business on the Internet. We observe this phenomenon of competing-complementarity of social media on news firms and offer its evidence through opinionated data analysis.

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1 citations in Scopus
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ID Code: 66712
Item Type: Conference Paper
Refereed: Yes
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2013 [please consult the author]
Deposited On: 29 Jan 2014 02:18
Last Modified: 03 Feb 2014 03:44

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