The competing-complementarity of social media
Palekar, Shailesh & Sedera, Darshana (2013) The competing-complementarity of social media. In Proceedings of the 2013 International Conference on Information Systems (ICIS 2013), AIS Electronic Library (AISeL), Milan, Italy.
This study presents the unique benevolent and malevolent nature of social media, intertwined to its capabilities, which influences its role as a benefactor and a competitor. We conceptualize this phenomenon as the competing-complementarity of social media. We explain competing-complementarity using Teece’s (1986) concept of complementary assets and Porter’s (2001) work on competitive forces shaping strategy and business on the Internet. We observe this phenomenon of competing-complementarity of social media on news firms and offer its evidence through opinionated data analysis.
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|Item Type:||Conference Paper|
|Divisions:||Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
|Copyright Owner:||Copyright 2013 [please consult the author]|
|Deposited On:||29 Jan 2014 02:18|
|Last Modified:||03 Feb 2014 03:44|
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