A recommendation approach dealing with multiple market segments

Chen, Lin & Nayak, Richi (2013) A recommendation approach dealing with multiple market segments. In Raghaven, Vijay, Hu, Xiaolin, Liau, Churn-Jung, & Treur, Jan (Eds.) Proceedings of the 2013 IEEE/WIC/ACM International Conferences on Web Intelligence (WI) and Intelligent Agent Technology (IAT), IEEE, Atlanta, Georgia, pp. 89-94.

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A new community and communication type of social networks - online dating - are gaining momentum. With many people joining in the dating network, users become overwhelmed by choices for an ideal partner. A solution to this problem is providing users with partners recommendation based on their interests and activities. Traditional recommendation methods ignore the users’ needs and provide recommendations equally to all users. In this paper, we propose a recommendation approach that employs different recommendation strategies to different groups of members. A segmentation method using the Gaussian Mixture Model (GMM) is proposed to customize users’ needs. Then a targeted recommendation strategy is applied to each identified segment. Empirical results show that the proposed approach outperforms several existing recommendation methods.

Impact and interest:

1 citations in Scopus
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1 citations in Web of Science®

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ID Code: 66874
Item Type: Conference Paper
Refereed: Yes
Keywords: Online dating networks, Recommendation, Market segment
DOI: 10.1109/WI-IAT.2013.13
ISBN: 9781479929023
Divisions: Current > Schools > School of Electrical Engineering & Computer Science
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright © 2013 by The Institute of Electrical and Electronics Engineers, Inc.
Copyright Statement: Copyright and Reprint Permissions: Abstracting is permitted with credit to the source. Libraries may photocopy beyond the limits of US copyright law, for private use of patrons, those articles in this volume that carry a code at the bottom of the first page, provided that the per-copy fee indicated in the code is paid through the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923. Other copying, reprint, or republication requests should be addressed to: IEEE Copyrights Manager, IEEE Service Center, 445 Hoes Lane, P.O. Box 133, Piscataway, NJ 08855-1331. The papers in this book comprise the proceedings of the meeting mentioned on the cover and title page. They reflect the authors’ opinions and, in the interests of timely dissemination, are published as presented and without change. Their inclusion in this publication does not necessarily constitute endorsement by the editors, the IEEE Computer Society, or the Institute of Electrical and Electronics Engineers, Inc.
Deposited On: 04 Feb 2014 22:17
Last Modified: 06 Feb 2014 00:25

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