Social media, data analytics and videogames development : Halfbrick case study

Banks, John A. & Woodford, Darryl (2013) Social media, data analytics and videogames development : Halfbrick case study. In Selected Papers of Internet Research 14.0, Denver, CO.

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Social media platforms are of interest to interactive entertainment companies for a number of reasons. They can operate as a platform for deploying games, as a tool for communicating with customers and potential customers, and can provide analytics on how players utilize the; game providing immediate feedback on design decisions and changes. However, as ongoing research with Australian developer Halfbrick, creators of $2 , demonstrates, the use of these platforms is not universally seen as a positive. The incorporation of Big Data into already innovative development practices has the potential to cause tension between designers, whilst the platform also challenges the traditional business model, relying on micro-transactions rather than an up-front payment and a substantial shift in design philosophy to take advantage of the social aspects of platforms such as Facebook.

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ID Code: 66892
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Video Games, Organizational Theory, Innovation, Casual Games, Big Data analytics
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2013 [please consult the author]
Deposited On: 05 Feb 2014 01:24
Last Modified: 06 Sep 2016 20:41

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