Social media, data analytics and videogames development : Halfbrick case study
Social media platforms are of interest to interactive entertainment companies for a number of reasons. They can operate as a platform for deploying games, as a tool for communicating with customers and potential customers, and can provide analytics on how players utilize the; game providing immediate feedback on design decisions and changes. However, as ongoing research with Australian developer Halfbrick, creators of $2 , demonstrates, the use of these platforms is not universally seen as a positive. The incorporation of Big Data into already innovative development practices has the potential to cause tension between designers, whilst the platform also challenges the traditional business model, relying on micro-transactions rather than an up-front payment and a substantial shift in design philosophy to take advantage of the social aspects of platforms such as Facebook.
Impact and interest:
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|Item Type:||Conference Paper|
|Keywords:||Video Games, Organizational Theory, Innovation, Casual Games, Big Data analytics|
|Divisions:||Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
|Copyright Owner:||Copyright 2013 [please consult the author]|
|Deposited On:||05 Feb 2014 01:24|
|Last Modified:||06 Sep 2016 20:41|
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