The dynamics of digital multisided media markets : how media organisations learn from the IT industries how to engage with an active audience

Wikstrom, Patrik (2013) The dynamics of digital multisided media markets : how media organisations learn from the IT industries how to engage with an active audience. In Hartley, John, Burgess, Jean E., & Bruns, Axel (Eds.) A Companion to New Media Dynamics. Blackwell Publishing Ltd., West Sussex, p. 231.

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ID Code: 67248
Item Type: Book Chapter
Additional URLs:
Keywords: Multisided markets, Organisational Learning, Media Platforms
ISBN: 9781444332247
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2013 Blackwell Publishing Ltd
Copyright Statement: The right of John Hartley, Jean Burgess and Axel Bruns to be identified as the authors of the editorial material in this work has been asserted in accordance with the UK Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the
prior permission of the publisher.
Deposited On: 13 Feb 2014 02:49
Last Modified: 25 Oct 2015 16:05

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