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Classified advertising and the "new" services economy: Implications for newspapers

Spurgeon, Christina L. (2003) Classified advertising and the "new" services economy: Implications for newspapers. Australian Journalism Review, 25(2), pp. 51-62.

Abstract

This article looks at various factors that have contributed to the apparent erosion of classified advertising revenues for metropolitan dailies, a trend which has become more pronounced in recent years. Factors considered include the rise of the suburban press as a source of competition for classified advertising, the intensive commercial development of new online media in the dot com boom of the late 1990s, and the fall in the number of 'white collar' jobs that accompanied the subsequent bust in 2000. Also considered is the global 'new economy' trend to disintermediation and re-intermediation of established value chains associated with the key classified advertising categories of employment, real estate and automotive, and in the newly dynamic personal classifieds category. Thus, importantly, the changes in patterns of classified advertising considered here are also attributed to profound changes in social relations arising from the new uses that people make of 'new' and 'old' media to look for jobs, buy cars, find a home and even establish intimate personal connections. The responses of newspapers to these threats and opportunities for capturing classified advertising revenues have relied on the innovative use of information and communications technologies as well as consolidation of ownership and control. All of these developments have important implications for the evolution of newspaper business models and news-making practices. The implications of these developments for metropolitan dailies and suburban throwaways are compared and contrasted here.

Impact and interest:

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ID Code: 6747
Item Type: Journal Article
Additional URLs:
Keywords: classified advertising, newspapers, new media, online advertising
ISSN: 0810-2686
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2005 Journalism Education Association (Australia)
Copyright Statement: Reproduced with the permission of the publisher. Please use the link above to access the journal's website.
Deposited On: 11 Apr 2007
Last Modified: 29 Feb 2012 23:03

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