The impact of social media features on print media firms’ online business models

Wikstrom, Patrik & Ellonen, Hanna-Kaisa (2012) The impact of social media features on print media firms’ online business models. Journal of Media Business Studies, 9(3), pp. 63-80.

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Abstract

Many newspapers and magazines have added “social media features” to their web-based information services in order to allow users to participate in the production of content. This study examines the specific impact of the firm’s investment in social media features on their online business models. We make a comparative case study of four Scandinavian print media firms that have added social media features to their online services. We show how social media features lead to online business model innovation, particularly linked to the firms’ value propositions. The paper discusses the repercussions of this transformation on firms’ relationship with consumers and with traditional content contributors. The modified value proposition also requires firms to acquire new competences in order to reap full benefit of their social media investments. We show that the firms have been unable to do so since they have not allowed the social media features to affect their online revenue models.

Impact and interest:

6 citations in Scopus
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ID Code: 67834
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Publishing Industry, Innovation, Dynamic Capabilities, Digitization, Business Models
DOI: 10.1080/16522354.2012.11073552
ISSN: 1652-2354
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2012 Media Management and Transformation Centre
Deposited On: 26 Feb 2014 05:14
Last Modified: 21 Apr 2016 15:01

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