The importance of importance : its impact on decision-making in mall retail categories during an economic downturn

Pentecost, Robin & Andrews, Lynda (2013) The importance of importance : its impact on decision-making in mall retail categories during an economic downturn. Journal of Retailing and Consumer Services, 20(5), pp. 463-470.

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The study examines how, during an economic downturn, the perceived importance of the value offering of retail store categories, as identified by a major international mall operator based in Australia, influences the relationship between consumers’ shopping attitudes and likelihood of purchasing in those categories. The findings show variance in the importance pertaining to retail store categories between those that have and those that have not altered their shopping behaviour. Different mediating effects were found in the major, mini-major, leisure, apparel, and mobile phone categories, suggestive of each group having differing levels of self-interest in the value offerings of each category, thus, symptomatic of dissimilar decision-making strategies for each group. Contributions to theory and practice are discussed.

Impact and interest:

1 citations in Scopus
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ID Code: 67942
Item Type: Journal Article
Refereed: Yes
Keywords: Retail categories, Importance, Economic downturn, Decision making, Mall management
DOI: 10.1016/j.jretconser.2013.04.001
ISSN: 0969-6989
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 03 Mar 2014 02:45
Last Modified: 03 Mar 2014 22:23

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