The Pricing and Competitive Strategies of U.S. Airlines
Douglas, Evan J. (1989) The Pricing and Competitive Strategies of U.S. Airlines. The Journal of Applied Business Research, 5(2), pp. 23-29.
This paper argues that price competition is inevitable in the airline markets because passenger air service is a "search good." For the same reason, the optimal long run competitive strategy for the airline is "cost leadership," although qualitative advantages should be exploited by a differentiation strategy in the short run. The airlines have devised a variety of creative pricing strategies which are analyzed for their economic content.
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|Item Type:||Journal Article|
|Additional Information:||For more information or for a copy of the article contact the author at email@example.com|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Quality Management (150313)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 1989 The Clute Institute|
|Deposited On:||28 Mar 2007|
|Last Modified:||05 Jan 2011 13:30|
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