The Pricing and Competitive Strategies of U.S. Airlines
Douglas, Evan J. (1989) The Pricing and Competitive Strategies of U.S. Airlines. The Journal of Applied Business Research, 5(2), pp. 23-29.
Abstract
This paper argues that price competition is inevitable in the airline markets because passenger air service is a "search good." For the same reason, the optimal long run competitive strategy for the airline is "cost leadership," although qualitative advantages should be exploited by a differentiation strategy in the short run. The airlines have devised a variety of creative pricing strategies which are analyzed for their economic content.
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| ID Code: | 6798 |
|---|---|
| Item Type: | Journal Article |
| Additional Information: | For more information or for a copy of the article contact the author at evan.douglas@qut.edu.au |
| Additional URLs: | |
| ISSN: | 0892-7626 |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Quality Management (150313) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School |
| Copyright Owner: | Copyright 1989 The Clute Institute |
| Deposited On: | 28 Mar 2007 |
| Last Modified: | 05 Jan 2011 23:30 |
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