QUT ePrints

The Pricing and Competitive Strategies of U.S. Airlines

Douglas, Evan J. (1989) The Pricing and Competitive Strategies of U.S. Airlines. The Journal of Applied Business Research, 5(2), pp. 23-29.

Abstract

This paper argues that price competition is inevitable in the airline markets because passenger air service is a "search good." For the same reason, the optimal long run competitive strategy for the airline is "cost leadership," although qualitative advantages should be exploited by a differentiation strategy in the short run. The airlines have devised a variety of creative pricing strategies which are analyzed for their economic content.

Impact and interest:

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 6798
Item Type: Journal Article
Additional Information: For more information or for a copy of the article contact the author at evan.douglas@qut.edu.au
Additional URLs:
ISSN: 0892-7626
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Quality Management (150313)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 1989 The Clute Institute
Deposited On: 28 Mar 2007
Last Modified: 05 Jan 2011 23:30

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page