Conceptualizing the interplay of knowledge accumulation and integration capabilities in service innovation-based competitive strategy : a project-oriented firm context

Salunke, Sandeep, Weerawardena, Jay, & McColl-Kennedy, Janet R. (2013) Conceptualizing the interplay of knowledge accumulation and integration capabilities in service innovation-based competitive strategy : a project-oriented firm context. In Campbell, Colin & Ma, Junzhao (Eds.) Proceedings of the 16th Biennial World Marketing Congress - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Academy of Marketing Science, Monash University, Melbourne, VIC, p. 279.

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Abstract

While past knowledge-based approaches to service innovation have emphasized the role of integration of knowledge in the provisioning of solutions, these approaches fail to address complexities involved with knowledge integration in project-oriented context, specifically, how the firm’s capability to acquire new knowledge from clients and past project episodes influence the development of new service solutions. Adopting a dynamic capability framework and building on knowledge-based approaches to innovation, this paper presents a conceptual model that captures the interplay of learning capabilities and the knowledge integration capability in the service innovation-based competitive strategy. Implications to theory and directions for future research are discussed.

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ID Code: 68006
Item Type: Conference Paper
Refereed: No
Keywords: Knowledge Accumulation, Integration Capabilities, Service Innovation
ISBN: 0939783169
ISSN: 0889-3071
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Current > Schools > School of Management
Copyright Owner: Copyright 2013 Academy of Marketing Science
Deposited On: 04 Mar 2014 00:20
Last Modified: 06 Mar 2014 09:14

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