The curious case of the embedded creative : creative cultural occupations outside the creative industries

Hearn, Gregory N. & Bridgstock, Ruth S. (2014) The curious case of the embedded creative : creative cultural occupations outside the creative industries. In Bilton, Chris & Cummings, Stephen (Eds.) Handbook of Management and Creativity. Edward Elgar Publishing, Cheltenham, pp. 39-56.

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This chapter is concerned with innovation that involves creative cultural occupations, but not within the creative industries. Rather, we examine the operation of cultural creative occupations that exist outside the creative industries - so-called 'embedded creatives' who work across all industry sectors (Cunningham and Higgs 2009). In doing so, we concur with Bilton (2007) that the separation of creative industries from other industries is a 'false step'. All industries must be innovative; however, they also must be able to combine both scientific and artistic creativity, and that creativity comes from the intersection of different thinking styles (Kurtzberg 2005). Moreover, we suggest that there are now detailed empirical studies, as well as a nascent theoretical base, to suggest that the transdisciplinarity which results from embedded cultural creativity is an engine of growth in the broader economy. Thus, it is relevant to both policymakers and managers.

This chapter addresses the following questions: What is the role and significance of the embedded creative? Given a paucity of detailed empirical work in the area to date, what can be deduced from what extant literature there is about the nature of employment and management of these workers? And what are the practical implications of these consideration?

Impact and interest:

3 citations in Scopus
3 citations in Web of Science®
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ID Code: 68081
Item Type: Book Chapter
Additional Information:

‘In many organisations creativity is so often seen as the preserve of a small number of people with “artistic temperaments” but in my experience all sorts of people have creative abilities which can be used to the benefit of a “creative” organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.’
– Greg Dyke, Chair, British Film Institute; Chair, Football Association; Chancellor, University of York, UK and Director-General of the BBC 2000–2004

Contributors include: N. Beech, C. Bilton, R. Bridgstock, S. Cummings, D. Eikhof, D. Grant, G. Greig, E. Gulledge, R. Hall, G. Hearn, L. Heracleous, V. Heywood, C. Jacobs, L. Keung, L. Lim, M. Malle Petty, K. Oakley, D. Oliver, S. Oyama, S. Proctor-Thomson, G. Schiuma, F. Sorensen, C. Steyaert, J. Sundbo, T. Thanem, S. Vaerlander, B. Walker, S. Wilson, Z. Zhu

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Keywords: Embedded Creative, Creative Industries, Creative Cultural Occupations, Innovation, Employment and Management
ISBN: 9781781000892
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Organisational Interpersonal and Intercultural Communication (200105)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright Chris Boulton and Stephen Cummings 2014
Copyright Statement: No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical or photocopying, recording, or otherwise without the prior permission of the publisher.
Deposited On: 06 Mar 2014 00:54
Last Modified: 20 Mar 2016 15:14

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