Beef production and the environment : is it really 'hard to be green when you are in the red'?

Richards, Carol, Lawrence, Geoff A., & Kelly, Nigel (2005) Beef production and the environment : is it really 'hard to be green when you are in the red'? Rural Society, 15(2), pp. 192-209.

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Abstract

The statement. 'it is hard to be green when you are in the red' is commonly used by primary producers to explain the necessity of placing a greater emphasis on financial survival rather than longer term environmental sustainability. The subject of environmental sustainability on pastoral properties was explored during face-to:face interviews with cattle grazers in the Fitzroy Basin area of Central Queensland. Findings from the study suggest that while economic factors are important, they are not the only determinant in whether a landholder priorities environmental sustainability, Rather. social factors such as knowledge claims. beliefs, attitudes. values, peer pressure and social sanctioning, constructed and enacted within the productivist paradigm of primary production. play a crucial role in how landholders manage their natural assets. This suggests that the edict that 'It is hard to be green when you are in the red' is inaccurate and does not explain why conservation-focused pastoral management is not yet occurring on a large scale.

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ID Code: 68215
Item Type: Journal Article
Refereed: No
Additional Information:
Additional URLs:
Keywords: Fitzroy Basin (Qld), Economic viability, Alternative beef production, Peer pressure
DOI: 10.5172/rsj.351.15.2.192
ISSN: 1037-1656
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2005 e-Content Management
Deposited On: 12 Mar 2014 03:58
Last Modified: 12 Mar 2014 04:00

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