Tourism TV commercials : a delicate balance between aural and visual information load

Pan, Steve & Hanusch, Folker (2011) Tourism TV commercials : a delicate balance between aural and visual information load. Journal of Travel & Tourism Marketing, 28(5), pp. 465-480.

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This article content analyzes music in tourism TV commercials from 95 regions and countries to identify their general acoustic characteristics. The objective is to offer a general guideline in the postproduction of tourism TV commercials. It is found that tourism TV commercials tend to be produced in a faster tempo with beats per minute close to 120, which is rare to be found in general TV commercials. To compensate for the faster tempo (increased aural information load), less scenes (longer duration per scene) were edited into the footage. Production recommendations and future research are presented.

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ID Code: 68295
Item Type: Journal Article
Refereed: Yes
Keywords: Tourism TV commercials, music, tempo, montage
DOI: 10.1080/10548408.2011.587750
ISSN: 1540-7306
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > Journalism, Media & Communication
Copyright Owner: Copyright 2011 Routledge
Deposited On: 12 Mar 2014 03:12
Last Modified: 15 May 2014 05:03

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