Travel journalists’ attitudes toward public relations : findings from a representative survey
Hanusch, Folker (2012) Travel journalists’ attitudes toward public relations : findings from a representative survey. Public Relations Review, 38(1), pp. 69-75.
The impact of public relations on emerging fields such as travel journalism has not gained much attention, despite the broader growth of lifestyle journalism, and its particular dependence on PR. This study reports the findings of a representative survey of Australian travel journalists, focusing on their views of PR. Results show that travel journalists are wary of PR, although they believe they can be relatively immune from its influence and see some PR activities as quite useful. Cluster analysis identifies three distinct groups based on their views of PR, which range from a positive attitude to strong criticism. Their backgrounds and differences are explored, pointing to gender, job status, and background in mainstream journalism as main determinants for differences.
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|Item Type:||Journal Article|
|Keywords:||Public relations, Journalism , Journalist , Perceptions, Travel , Tourism|
|Subjects:||Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300) > Journalism Studies (190301)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > Journalism, Media & Communication
|Copyright Owner:||Copyright 2012 Elsevier|
|Copyright Statement:||This is the author’s version of a work that was accepted for publication in Public Relations Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Public Relations Review, [VOL 38, ISSUE 1, (2012)] DOI: 10.1016/j.pubrev.2011.10.001|
|Deposited On:||12 Mar 2014 21:48|
|Last Modified:||10 Apr 2014 08:12|
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