In the culture of service: Australian content in TV advertising

Spurgeon, Christina L. (2002) In the culture of service: Australian content in TV advertising. Metro Magazine, pp. 118-121.

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The role of advertising in the service of popular culture has been recognised, researched and debated in media and cultural studies for many decades. ‘National flagship’ advertising continues to evolve as an important space in which civic expectations about Australianness are represented, articulated and negotiated as part of the popular cultural life of the nation. It has been somewhat harder for this productive capacity of advertising to be captured in cultural policy settings and mobilised in the service of national culture. The Australian case is an important exception to this more general experience. But for how much longer? Recent developments in policy thinking about the Australian content requirement for TVCs suggest that the transnational culture of service is poised to claim another victory here.

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ID Code: 6840
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Australian content, advertising, television commercials, cultural policy, national culture, regulation, trade in audiovisual services, GATS
ISSN: 1323-3386
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLICY AND ADMINISTRATION (160500) > Arts and Cultural Policy (160502)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2007 Australian Teachers of Media
Deposited On: 02 Apr 2007 00:00
Last Modified: 09 Jun 2010 12:39

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