Export readiness index : construction and analysis

Tan, Alvin, Brewer, Paul, & Liesch, Peter (2009) Export readiness index : construction and analysis. In Pedersen, Torben & Kiyak, Tunga (Eds.) Proceedings of the 51st Annual Meeting of the Academy of International Business : Knowledge Development and Exchange in International Business Networks, Academy of International Business, San Diego, California, USA, p. 226.

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The internationalisation process of firms has attracted much research interest since the 1970s. It is noted, however, that a significant research gap exists in studies with a primary focus on the pre-internationalisation behaviour of firms. This paper proposes the incorporation of a pre-internationalisation phase into the traditional Uppsala model of firm internationalisation to address the issue of export readiness. Through extensive literature review, the concepts fundamental to the ability of an Uppsala type firm to begin internationalisation through an export entry mode are identified: exposure to stimuli factors, attitudinal commitment of decision makers towards exporting, the firm’s resource capabilities, as well as the moderating effect of lateral rigidity. The concept of export readiness is operationalised in this study through the construction of an export readiness index (ERI) using exploratory and confirmatory factor analysis. The index is then applied to some representative cases and tested using logistic regression to establish its validity as a diagnostic tool. The proposed ERI presents not only a more practical approach towards analysing firms’ export readiness but has also major public policy implications as a possible tool for government export promotion agencies.

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ID Code: 68648
Item Type: Conference Paper
Refereed: Yes
Keywords: pre-internationalisation, internationalisation, export readiness, export stimuli, lateral rigidity
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2009 Please consult the authors
Deposited On: 17 Mar 2014 22:57
Last Modified: 30 May 2014 14:41

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