Understanding the pre-internationalization phase decision heuristic of Australian SMEs
Tan, Alvin, Brewer, Paul, & Liesch, Peter (2012) Understanding the pre-internationalization phase decision heuristic of Australian SMEs. In Feinberg, Susan & Kiyak, Tunga (Eds.) AIB 2012 Annual Meeting : Rethinking the Roles of Business, Government and NGOs in the Global Economy, 30 June-3 July 2012, Washington, DC, USA.
Since the 1970s, the Uppsala stages model has been one of the dominant explanations of firm internationalization. The model's focus on internationalization as a firm's gradual and incremental process of increasing international involvement has attracted much debate, with one criticism being that it is unclear in explaining how the internationalization process first originates within a firm. In this paper, the Uppsala model is extended through the incorporation of a pre-internationalization phase to explore the antecedents of firm internationalization. Adopting the Uppsala model's theoretical underpinnings, this paper develops and operationalizes a pre-internationalization phase decision heuristic in the form of an ‘export readiness index'. Four constructs are proposed that drive and inhibit export commencement decision-making during a firm's preinternationalization phase: export stimuli, attitudinal/psychological commitment, resources and lateral rigidity. Through a survey of Australian exporting and non-exporting small-medium sized enterprises (SMEs), the Export Readiness Index (ERI) is developed through factor analysis and tested using logistic regression. Results of the study and their potential implications are discussed.
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|Item Type:||Conference Item (Presentation)|
|Keywords:||firm internationalisation, pre-internationalisation, export readiness, export decision, lateral rigidity|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2012 Please consult the authors|
|Deposited On:||17 Mar 2014 22:48|
|Last Modified:||17 Mar 2014 22:49|
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