Exploring the international market selection of small to medium sized enterprises
Kluver, Todd, Tan, Alvin, & Wickramasekera, Rumintha (2013) Exploring the international market selection of small to medium sized enterprises. In Dowling, Peter & Jack, Robert (Eds.) Australia And New Zealand International Business Academy (ANZIBA) Conference 2013, 18-20 April 2013, Sydney, NSW.
Research into the international market selection (IMS) of small to medium sized enterprises (SMEs) commonly identifies psychic distance and networks as being the most important determinants of a firm’s IMS. Whether regional factors, such as bilateral and multilateral regional integration, are important as determinants of IMS is not well understood. This paper utilises a multiple case study method through in-depth interviews to investigate, in the context of the current business environment, how important regionalisation, psychic distance and networks are as determinants of IMS among SMEs in the food and beverage industries within Australia and Malaysia. The study found regional considerations to be important to the IMS of Malaysian but not Australian firms, while psychic distance was considered an important determinant on IMS by only half of the sampled firms. The role of networks, however, was considered the most important determinant of IMS among all the sampled firms.
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|Item Type:||Conference Item (Presentation)|
|Keywords:||international market selection, SME, psychic distance|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2013 [please consult the author]|
|Deposited On:||18 Mar 2014 00:58|
|Last Modified:||19 Mar 2014 19:34|
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