CSR communication and legitimacy : an institutional and rhetorical perspective
Devin, Bree L. (2014) CSR communication and legitimacy : an institutional and rhetorical perspective. PhD thesis, Queensland University of Technology.
This study drew on the notions of institutional theory, legitimacy, and rhetoric, and explored propositions drawn from these concepts to consider the why and how of corporate social responsibility (CSR) communication. In doing so, this thesis found that there was often a disconnect between why the organisations were communicating about CSR activities in their reports and how the organisations were communicating about these activities.
Impact and interest:
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|Item Type:||QUT Thesis (PhD)|
|Supervisor:||Bartlett, Jennifer & Parker, Rachel|
|Keywords:||Corporate social responsibility (CSR), CSR communication, institutional theory, rhetoric, legitimacy, Australian banking, Australian consumer goods, Australian energy|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Institution:||Queensland University of Technology|
|Deposited On:||14 May 2014 06:23|
|Last Modified:||10 Sep 2015 03:05|
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