CSR communication and legitimacy : an institutional and rhetorical perspective

Devin, Bree L. (2014) CSR communication and legitimacy : an institutional and rhetorical perspective. PhD thesis, Queensland University of Technology.

Abstract

This study drew on the notions of institutional theory, legitimacy, and rhetoric, and explored propositions drawn from these concepts to consider the why and how of corporate social responsibility (CSR) communication. In doing so, this thesis found that there was often a disconnect between why the organisations were communicating about CSR activities in their reports and how the organisations were communicating about these activities.

Impact and interest:

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473 since deposited on 14 May 2014
197 in the past twelve months

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ID Code: 68699
Item Type: QUT Thesis (PhD)
Supervisor: Bartlett, Jennifer & Parker, Rachel
Keywords: Corporate social responsibility (CSR), CSR communication, institutional theory, rhetoric, legitimacy, Australian banking, Australian consumer goods, Australian energy
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Institution: Queensland University of Technology
Deposited On: 14 May 2014 06:23
Last Modified: 10 Sep 2015 03:05

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